FROM COLD CALL TO CLOSE: BEST PRACTICES FOR SALES FOLLOW-UP IN 2025

The world of B2B sales has changed dramatically over the last decade, but one thing remains true: the follow-up is where deals are won or lost. In 2025, where buyers are more informed, distracted, and empowered than ever before, a single outreach isn’t enough. The modern sales follow-up requires a blend of persistence, personalization, timing, an